Full UI/UX redesign for tablet and mobile app (incl. 3D floor plan interface)
Project Duration
6 weeks
Deliverable
Design only (Development handled by client)
The Business & Product Context
LinkUp enables homeowners to control mixed-brand smart devices via a unified app. Despite strong hardware and automation promise, end-users struggled:
Challenge
Business Impact
Users struggled to locate and operate devices efficiently
Reduced daily engagement, user frustration
Setup flows had high drop-offs, incomplete automation
Lower activation and retention
Inconsistent status feedback led to confusion
Elevated support tickets
Branded design lacked coherence—undercut trust
Difficult to scale app confidently
How Design Elevated the Experience
We approached the redesign as a business tool—solving real user pain through clarity, speed, and visual confidence:
Dashboard prioritized discoverability: introduced search, favorites, and smart grouping to reduce scroll and speed access
Setup & pairing simplified: clear micro‑copy, progress feedback, and guided wizard cut pairing friction by ~40%, task success soared to ~95%
Automation flow redesigned: visually guided, template‑driven automation setup made it intuitive—even for non-technical users
UI consistency ensured trust: unified typography, spacing, iconography, and element behavior across screens
Status surfaced proactively: network, sync, offline alerts and alarms highlighted at dashboard level—reducing user confusion and support load
Scalable UI framework: modular patterns supported tablets and forthcoming features like the 3D floor plan interface
Business Impact (First 90 Days)
Results were tangible—and metric impactful:
Metric
Before
After
Improvement
Device pairing completion
~60%
95%
+58%
Automation setup rate
~25%
64%
+156%
Daily Active Users (DAU)
Baseline
+45%
+45%
Pairing task time
~120 s
65 s
–46%
Support ticket volume
High
–30%
–30%
Summary
We transformed LinkUp’s smart-home app into a polished, user-empowering experience—boosting setup success, driving engagement, reducing support load, and setting them up for confident growth.
