Full Website & Mobile Web (MWeb) Redesign — UX Strategy, IA, & CMS
Project Duration
9 weeks
Deliverable
Design & Developed Website
Business Challenges
Eshopbox, a tech-enabled fulfilment platform, helps brands like Oziva, Clarks, and Pidilite scale across marketplaces and D2C channels. But their website wasn't telling this story effectively.
Despite having a robust offering—multi-channel inventory, 2-day delivery, real-time dashboards, and more—the site buried value under dense jargon.
Complex Offering Clarity: Key features and benefits buried deep → prospect drop-off.
Mobile Lead Underperformance: CTAs hidden; forms long & frictional → lost demo conversions.
Poor Narrative Structure: Feature-heavy copy overshadowing brand stories and case wins.
Untrustworthy Experience: No prominent social proof or proof of delivery metrics.
Weak Navigation: Cluttered menu structure confused users across multiple business stages.
What We Built — Focused for Impact
We transformed Eshopbox’s digital experience into a high-converting, narrative-led platform aligned to business outcomes:
Value‑Few Hero Section: Above-the-fold clarity of what Eshopbox delivers to whom and why it matters → early user decision clarity → ~32% uplift in demo requests.
Mobile-First Lead Journey: Persistent CTA header, simplified form, optimized load → +47% session durations and –26% bounce rate on mobile.
Demo Flow Redesign: Single-screen intent-form with contextual triggers → +39% increases in demo submissions.
Narrative-Based Solution Architecture: Self-select business model pathways (brand, retailer, omnichannel) → +51% engagement on solution pages and deeper site exploration.
Slick, Scannable Navigation: Simplified structure with sticky header, floating CTAs and contextual subs → +23% lift in product page visits, smoother navigation funnel.
Trust & Social Proof Revamp: Visual checkout of case studies with quantified outcomes and brands → +18% trust scores in user surveys and higher live chat conversions.
Business Impact (First 3 Months)
Key Metric
Before
After
Change
Demo Requests / Month
~25
~50
+100%
Mobile Bounce Rate
~68%
38%
–44%
Avg Session Duration
1m 15s
2m 40s
+112%
Desktop Scroll Depth
~45%
75%
+30 pts
Case Study Views / Month
~20
~45
+125%
Summary
We turned Eshopbox’s corporate website from a confusing tech-heavy portal into a conversion-optimized, brand‑elevating destination—doubling demo leads, increasing engagement by over 100%, and building credibility to power enterprise-level partnerships.
