Industry
B2B SaaS
Service
Full Website & MWeb Redesign — UX Strategy, IA & CMS
Duration
9 Weeks
Deliverable
Design & Developed Website
The Business & Product Context
Eshopbox had a best-in-class fulfilment product — but their website was working against them. Prospects were landing, getting confused, and leaving before ever reaching the demo CTA. Five core problems were silently killing pipeline.
Challenge
Business Impact
Complex offering clarity
Key features buried deep → prospect drop-off before demo request
Mobile lead underperformance
CTAs hidden, forms long and frictional → lost demo conversions
Poor narrative structure
Feature-heavy copy overshadowing brand stories and case wins
Untrustworthy experience
No prominent social proof or proof of delivery metrics
Weak navigation
Cluttered menu structure confused users across business stages
How Design Elevated the Experience
- Value-first hero section: above-the-fold clarity of what Eshopbox delivers, to whom, and why it matters
- Mobile-first lead journey: persistent CTA header with simplified forms and optimised loading
- Demo flow redesign: single-screen intent-form with contextual triggers for +39% demo submissions
- Narrative-based solution architecture: self-select pathways for brand, retailer, and omnichannel buyers
- Slick, scannable navigation: sticky header and floating CTAs for easier product page discovery
- Trust & social proof revamp: visual case studies with quantified outcomes and recognised brand logos
“Eshopbox provides fulfilment solutions for brands including Oziva, Clarks, and Pidilite across marketplace and direct-to-consumer channels. The existing website failed to communicate this value proposition effectively.”
Results in the First 90 Days
Metric
Before
After
Improvement
Demo Requests / Month
~25
~50
+100%
Mobile Bounce Rate
~68%
38%
−44%
Avg Session Duration
1m 15s
2m 40s
+112%
Desktop Scroll Depth
~45%
75%
+30 pts
Case Study Views / Month
~20
~45
+125%
“We transformed Eshopbox's website from a confusing, tech-heavy portal into a conversion-optimised, brand-elevating destination — doubling demo leads, increasing engagement by over 100%, and building the credibility to power enterprise-level partnerships.”
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