LinkUp: Redesign Drives 45% Rise in Daily App Engagement
Industry
Smart-Home / IoT
Service
Full UI/UX Redesign — Tablet & Mobile App
Duration
6 Weeks
Deliverable
Design Only (Dev by client)
The Business & Product Context
LinkUp's core purpose is enabling homeowners to control mixed-brand smart devices through a unified app. Despite strong hardware capabilities, users faced three primary pain points that were silently eroding engagement, retention, and trust in the product.
Challenge
Business Impact
Device location & operation inefficiency
Reduced daily engagement, user frustration
High setup flow drop-offs
Lower activation and retention rates
Inconsistent status feedback
Elevated support tickets, trust erosion
Incoherent branded design
Scaling concerns and weak brand perception
How Design Elevated the Experience
- Dashboard introduced search, favourites, and smart grouping for faster device access
- Setup and pairing workflows clarified through micro-copy, progress indicators, and guided wizards
- Automation setup redesigned with visual guidance and templates for non-technical users
- Unified typography, spacing, iconography, and element behaviour established consistent trust
- Proactive status alerts (network, sync, offline) surfaced directly at dashboard level
- Modular UI framework built to support tablets and future features like 3D floor plans
“LinkUp is a smart home IoT platform that lets users control and monitor connected devices from a single app. The product had strong technical foundations but suffered from a fragmented user experience that was hurting daily engagement and retention.”
Explore the Design
Interact with the live Figma prototype below.
Results in the First 90 Days
Metric
Before
After
Improvement
Device pairing completion
~60%
95%
+58%
Automation setup rate
~25%
64%
+156%
Daily Active Users (DAU)
Baseline
+45%
+45%
Pairing task time
~120 sec
65 sec
−46%
Support ticket volume
High
Reduced
−30%
“We transformed LinkUp's smart-home app into a polished, user-empowering experience — boosting setup success, driving engagement, reducing support load, and setting them up for confident growth.”
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